Dating App Intervention
HMW: increase matches on dating apps for categorically under-matched users?
Solution: IdeaDate is an intervention for existing dating apps that primes users with images of interracial and non-heteronormative couples.
Studies show that certain ethnic groups experience many fewer matches than other ethnic groups.This is bad for the users *and* the company; more matches means more engagement and more happy users. We quantitatively tested our prototype and found that the intervention created 24% more matches for the most under-matched racial groups.